As we know that SEO in past years have evolved rapidly. The best part of the change is that search engines like Google has affected spam websites that were ruining
Are you sure your online shopping is safe? There are many ways where you can lose your identity and misused. Here are twenty tips for Online Shopping which will help you
It’s very clear to understand by the heading of this post says. Though the question comes in mind is “why not put all your eggs in one basket” for the SEO.
I am working on the local search engine for my company. I have seen lots of my competitors over the years with good amount of success and that certainly make
Its something different when you see a country tag is seen in the Google search results. And immediately you will know that this site is country specific. This term is
While we see websites every day (or at least most of us do), it’s hard to remember at times what old sites used to look like; sites that would once have been viewed as cutting edge now seem horribly dated – probably the same will be said about our websites in the future. In the space of less than 20 years, website design has changed in considerable ways, as early designers experimented with the limits of the platform, before moving towards the streamlined, flexible designs that we now see today.
Web design was shaped by its movement from a predominantly private, research based form towards something that could be accessed by the public and used by businesses; prototypical web browsers in the early 1990s such as Mosaic, which ran on a Unix engine, provided a basic way to view content using HTML coding – with sites still depending on slow dial up connections, at best pages could deliver a lot of text and few covers or typography options.
With Netscape helping to enable the wider spread of the Internet in the mid 1990s, more emphasis began to be placed on distinguishing between pages – designers experimented with HMTL 2, as well as with style sheets and images; Internet Explorer further helped to establish standards for web pages, while .gifs and Flash animations were used to add some variety to static websites. However, and as can be seen from websites of the time, these rarely helped functionality, and were more a distraction as pages quickly filled with images, slow loading backgrounds, and texts.
By the early 2000s, there was at least some turn towards simplifying navigation on pages through better integrated elements and icons, while streamlining colours and making pages more accessible;design standards based around different versions of HTML, improved CSS, and the use of Flash animation for intros made it possible for pages to at least show some more variety and style.
Faster broadband speeds enabled designers to integrate more content, but also saw some emerging giants like Google and Facebook turn towards simply laid out pages where the emphasis became more about finding content as quickly and simply as possible. The greater availability of streaming video saw page design cut back, and use well structured code and templates to cut down on crashes – moreover, plug ins and formats for blogs like WordPress helped create more minimalistic designs.
While the rate by which web design changes is high, in recent years the need to reproduce pages on mobile devices has helped encourage more subtle design choices, from using single background images to infinite scrolling, as well as putting more focus on making pages easy to navigate, rather than flashy for the sake of showing off. Being able to easily add social media tool bars and embedded content has also made it much more pressing to create websites that are geared towards delivering simple but well-designed content.
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Are you looking to make a career in your field and get the best opportunity out of it? What if your online personal branding will help you to build best career opportunities for you? Isn’t it the best way? Yes! I know, I have done for myself and got tremendous results.
When you consider for a job opportunity and provide a perfect online presence to the business then the chances of getting the best results are more. Personal branding online will explore your personal profiles and enhances the exposure online. Below are the seven tips you need to follow to build a good online personal branding.
1. Create social profiles
As we know that social networks are the most used by the users and business owners. Hence creating social profile in all the social networks and platforms will increase the probability to get you find by the business owners. Business providers are also on the social platforms which are looking for the people to join their business. Hence having social profile online can be the best way to get in the eye for the business owner.
2. Optimize your website or Blog
This is the way to make sure you have a good and nice website and blog which will help you to build a nice personal branding. Your own website and blog tell everything about you and can be crucial to explain things to the opportunities. In order to get in to the eyes of business owners you need to optimize the website or blog according to the category of the interest. Add things related your previous work and experience. Add social profiles on the website or Blog. If you own a business then you can create online reputation for your business also.
3. Write for others
This is one of the best ways to get recognize from others and get followed by fans. Writing things which you had experienced for your work on other website and blogs can be worth full. This gives a online reputation to an individual to create a good personal branding.
4. Maintain a Blog
If you are a good writer and having blog to write then it’s well and good. Any visitor of your blog will get the opportunity to get understand your experience and knowledge by blog writting. They can communicate with you on the blog to get their suggestion and questions. To get advantage of this Blog need to be frequently updated.
5. Get more fans and followers
A good personal branding can be shown by fair amount of fan following and followers. This majorly can be seen in the social networks and blogs. The number of followers can represent your area of growth and value for an interested category. If you still think that getting followers is not easy and i tell you its not easy, Creating something new and updating interesting things on your online platforms will attract more fans and followers.
6. Optimize all online profiles
It is important to optimize each and every profile present online. These profiles are tend to rank on the search engines and can be useful to get opportunities. In order to update the profiles you need to add your personal things like photos, area of interest and information. Adding social profiles to other social profiles is one of the best ways to get more exposure.
7. Update social media and online platforms frequently
Update your social profiles frequently with information which will help your followers and fan can get you more engagement. A good and interesting update can get viral and famous in a quick succession. This will increase the fan following and reputation of yours in time. Socially active member always get more votes, thus make sure you update your social platforms regularly.
Add your resumes to the websites which generates job opportunities. Getting involve in the online event also help you to increase the online reputation and ultimately personal branding.
Also read my post on “Is social resume worthy? [Infographic]“
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“Where there’s a will there’s a way” The most suitable saying for the Google since past some of the years. It’s been a series of Google updates those changed the structure of search engine optimization. The fight with the spam is never ending process for the search engines like Google who want to deliver the best for their users. Eventually that made life difficult for the search engine optimizer who concentrate on the Google search engine for the traffic and ranks.
In the early stages in the past of search engine optimization the websites used to rank easily and with less efforts for the targeted keywords. But, this is not the case now; Google has come up with the updates which have changed the traditional way of search engine optimization completely. Below are some of the Google updates which have majorly affected the spam.
1. Personalized web search
Google gave user a search box for personal search and they called it search, plus your world. This personalized web search gives the personal search box which users find their world of online things by combining the people profiles, social networks and public posts which contains the results consisting social links from Google plus, Facebook and twitter which start showing on 10 January 2012.
This personalized web search can be turning off by the user for the original web search. Hence, the number of original results gets replaced with the personal search results which again makes difficult for the search engine optimizer to get in the top of the search engine easily.
2. Google Panda
Websites with thin and less content with delicacy get in the filtration of Google’s new update called “Google panda” release on 23 February 2011. This is the first update which has affected most spam website with duplicate and thin content. It is very clear that Google’s this update has targeted websites which were earning by ranking on Google search engine with scrappy and thin content.
Most of the websites displaying ads above the fold of the page get hit by this update. It’s the concern of Google that displaying ads and redirecting the user to the unwanted website can ruin the user experience. Most of the article directories and blogs with duplicate and scrappy content get affected after this Google update and makes difficult for the optimizer to collect links easily.
3. Google Venice
This update from Google has become important for the local search results on 27 February 2012. This Google update majorly provides the search queries with the results from the localized data to a particular user. Google also added the local listings which take more than 5 local listings on the search engine result page.
Thus ranking on the search engine for the local search queries has become a challenge for the optimizer Google sets a platform for the users to find the places which they are looking and which are listed with the Google. This is the major Google update made optimizer to think before optimizing any local website.
4. Google Penguin
After Google first major update “Google Panda” there was a shock for the websites which has done spamming and over optimization on April 24 of 2012. This update is called as “Google Penguin”. There will be the filtration from the Google search results for the websites which are over optimized and with crap and duplicate content.
First time Google sending messages to the webmasters for detecting unnatural links found optimized for their websites. This will help to stop the affection of the negative SEO. The keyword usage in the website content and in the anchor text of the link on the other website will be the biggest factor consider in the link building. Hence, the quality and quantity of the link building will take in to consideration by the search engine optimizer.
5. Seven Results SERP
On 14 August 2012 Google release this update which was one of the weird update. There are seven search engine results on the first page instead of ten results. This has been the case for the particular keywords where last three results on the first page of SERP go into second page. This has affected about 18% of the total keywords.
Hence, the number of the search engine results will be less for some search queries and get tough for the optimizer to get rank higher on the first page.
6. EMD update
There was another shock for the optimizer and owners of the domains who used keywords in the domain name. On 27 September 2012, Google releases update called EMD the “Exact Match Domain”.
This Google update has led to the large range devaluation and filtration of the exact match domains for the particular search query. Keyword optimization on a website and presence of it in the domain caused the filtration from the Google search engine. Hence the domain buyers need to think about this Google update before buying and keyword related domain.
So, it is very clear that this Google updates has made it tough for the optimizer to rank their websites. Optimizer need to be smart and selective in terms of search engine optimization as Google will come up with the new updates which again make it tough for the SEO’s. What other updates from Google you think have changed the SEO’s life routine? Give your point of view on this in the comments.
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For many years, people have been trying to express their feeling through various means like affiliate products. Some have largely experimented with different forms such as letter writing, poems and prose etc while others have evolved their writing habits with the evolution of technology. Such one form of literature is blogging. Blogging enables writers to communicate themselves in ways that have never been seen before. And in this process, if a blogger finds a single, followed by many, readers who would be happy to read your thoughts and provide feedback, or help, in many cases, blogging definitely provides a means of making money.
Can you really earn through blogging?
We see many home writers who make or at least claim to earn millions, if not billions, from blogging in a short period of time. But the question remains, is it really possible? In a much bigger perspective, it is possible. But mind you, it is a long process. Earning profit is a long walk through the park but earning money, starting with a few dollars a week, gradually translates into a full-time job.
At many levels, bloggers usually start as a hobby. They write either to practice or polish their writing skills. Sometimes bloggers really use this medium to express their feelings. While other, take it as part time job, if they could earn something on the way, then they are satisfied. But the next question that arises is how to really earn that money?
How to earn money?
Now obviously there is no single mean to monetize blogging and blogs. The easiest way perhaps to earn through blogging is selling advertisement space on your blog. Advertisers give the bloggers a small fortune and voila, you just earned something! But nowadays bloggers have been finding different means to earn money through blogging. Some of them are listed below:
- Creating membership and subscription opportunities
- Promotion of other online entrepreneurs
- Promotion of affiliate products
- Promoting offline businesses
- Offering training and consulting services
- Asking for donations
- Video blogging
- Networking through advertisements such as cost per click
- Offering ebooks, webinars
- Selling premium content on the blog etc
Business of selling affiliate products
The new trend of making money through blogging is to sell affiliate products through your blog. Social marketing and online gurus are calling this practice to be more preferable than the PPC advertisements. There are many programs that cover any area and a blogger can handpick the products that best represents the essence or the USP of their blog.
The affiliate programs are available online and are very easy to sign up for any blogger. Usually, a blogger needs to narrow down all such programs where they can find their niche. The key to find that money making affiliate program is to sign up to as many programs one can find online. The blogger might feel it is a huge nuisance as signing up means getting spam emails and many accounts which can be difficult to handle. And earnings are usually in the negative.
How to sell affiliate products?
Marketing experts outline a simple step by step process to learn the art of selling affiliate products on your blog.
- Research thoroughly and evaluate what your prospective buyer need
- Attract them to your blog by means of Facebook and Social Networking websites
- Offer solution to their problems
- Illustrate your affiliate products
Why to sell affiliate products?
The relevant factor to earning profits through your blog comes down really to the fact that finding the right balance between your readers, and buyers needs and matching them with quality products. It is an investment that a blogger makes, just like an entrepreneur would do. A blogger must give personal opinions about the products by including an honest review about the product.
The commission that the blogger gets should always be based on the fact that what your readers are looking for including the brands they prefer. Since, the readers are your utmost priority, the blogger should not base the commission on the basis of higher the payout, the higher the returns. But on the fact that the readers trust is not compromised since they are the ultimate buyers.
“99% of People goes wrong when it comes to keyword selection”. This is what I use to say when it comes to giving significance to keyword selection for search engine optimization. In order to elaborate the statement, here are some points you need to consider.
Keyword selection is important procedure which will establish the traffic and revenue for your website and business. Three things like estimated time, efforts and goals can get affected if keyword collection goes wrong. In most cases partially fine keyword assortment can end with variable goals and never ending predictable time. Hence, all the efforts which will be done after keyword selection should utilized in proper way.
When it comes to systematic operations to your project this process come very handy to define your goals. This majorly consist keyword research and keyword optimization.
All the search engine optimizer’s must go through this procedure to classify the goals for the project. This can be express in terms of website traffic. The best traffic source for any project can be first determined by its target of audience and area of interest.
Keyword study comprises complete keyword examination for the website or blog. There are some important factors which need to be consider before keyword selection for the website. Keyword search volume and keyword competition are the two important factors which will help you to find the perfect set of the keywords for your website.
Collecting Keywords for your website:
Just go for it! This is the first step to start the keyword exploration for your website. Collect keywords from the niche of your websites and the categories where your website gets fit. There are certain things you need to take in the consideration before selecting the keywords.
Irrelevancy can get you stuck in one place so make sure you choose right keywords which are relevant to your website category and niche. Also check out for the keywords used by competitors from your niche and the grouping of your website. Use the keywords which are topped by your competitors in the search engines.
Finding Keyword search volume or keyword searches:
Optimizing a keyword with no search volume or very less search volume and searches will be wasting time and hard work given for it. Hence, finding keywords with good searches and search volume is vital when it comes to describe the targeted search traffic.
The best practice to strengthening your keyword research is to gather keywords which will bring you traffic. As we know that search engines like Google where we find most of the searches and ranking on to them can get us traffic. The Google keyword tool is very useful to get the keyword list with their search volumes and searches. Eliminate the keywords with no search volume and very less searches in the set of keywords you find with this tool.
Counting Keyword competition:
What if the selected keyword with good search volume or searches and cannot rank higher because of the competition? This is the case where most of the optimizer’s could not be certain with the given timeline to rank the assured keyword. In today’s world there is massive contest for each category which generates revenue.
To beat the competition you need the best approach and preparation and it starts with selecting keywords according to the competition. I use one of the methods to find out the competition using the targeted keyword which found in title, URL and in the content of the search engine listing. This method gives you the competitor list for the particular search query used by them on their website to rank in the search engine.
Type below in Google search bar:
Replace your targeted keyword with the “keyword” stated above. The counting of the competition for the certain keyword can be done by searching above query and note down the searches appear on the Google search results. This will give you the number of competitors for the particular search query.
Perfect keyword selection can be done by the combination of keyword search volume and keyword competition. You need to find out the search volume or searches and keyword competition for the collected keywords. Thus, Sorting keywords with highest to lowest or lowest to highest for the both keyword search volumes and keyword competition gives you the set of keywords to be optimize for your website.
Sorting keywords with the competition as lowest to highest gives you the keywords list which will take fewer efforts to more efforts as go down the order. Always go for the keywords with good search volumes whereas most of the keywords with good search volume have good amount of competition as well.
Once you found the set of keywords for your website now it’s time to implement it methodically. The two areas to optimize the selected keywords are on page optimization and the off page optimization of your website.
Though there are many factors which take in the account when search engine rank a page for the particular term. Well keyword optimized pages has the most chance to rank higher in the search engine results.
On Page keyword Optimization:
It’s very important to include your targeted keyword in the body of the content on the page of the website. As Google is already filtering the websites who do keyword stuffing in the content. Hence, proper keyword addition becomes vital. This method applied in the Meta tag section and the content of the body.
Meta tags such as Meta title and Meta description comes in handy while keyword insertion. As this keyword optimization will help webpage to rank higher for the particular keyword which gets highlighted in the search engine result listings. As Meta keyword is ignored by the major search engines which can be leave as blank. This will help in the click through ratio for the visitors to the website.
Content optimization has been a challenge since Google is penalizing for the keyword stuffing and spamming. There is one technique which is very useful for the content optimization which is known as LSI (Latent semantic indexing). This method is used by most search engine algorithms. In short you are conveying to the search engine that your webpage is the complete subject matter of the targeted keyword. Instead of using main keyword frequently to the content body use its synonyms, variations and related words.
Off Page keyword optimization:
When you got competition for your keywords then this process has to be ideal to rank your website well in the search engine results. Recent update by Google Penguin has affected most of the websites which have done spam link building and link farm.
Usage of anchor text for the back link purpose has got very tough in recent times. Make sure you don’t use too much anchor text back link from a certain keyword. It is more possible that Google can filter your site from the search results which is also called as over optimization penalty.
I use strategy for the collected keywords to use off page keyword optimization which has got success in past for my projects. As I have already explain above that how to collect the best set of keywords for your website. Hence, Make two sets from the the list of keywords selected. One set will have short tail keywords and another set will have long tail keywords.
Both the sets with long tail and short tail keywords which I will again sort by the keyword competition. I will create two sections of each set such as primary and secondary. These sections will be determined by competition of the keywords. As primary keywords will consist only keywords with high competition and secondary keywords will have low competition keywords.
The link building methods for a sets should take in to consideration as per the level of the competition. As I will add more links building methods to the high competition keywords as compared to low competition keywords.
Hence, there will be two different plan of action in link building for the primary and secondary keywords. The link building methods can be same or different for the both primary and secondary sections. If the link building methods are same then the number of back links will be determined as per the competition.
Whatever is your plan or strategy for the keyword optimization for your website, it has to be done in such way that you should be able to predict and calculate the estimated time and efforts for the selected keywords. Proper keyword research and optimization is the base of successful search engine optimization. I hope this will help you and add a prospective to your SEO skills.
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A single bad review about business can spoil the reputation and drop in conversions for online business. From small to big businesses wanted to become brand with good status. Online reputation for any business has become important and necessary these days. It is the online world where stand out from the competition is getting difficult as the time goes on.
A small business with good reputation in the online market does hold the potential to beat the best competitors. Every businesses present online need to come up with the online reputation management. This can be done in following twelve ways elaborate in detail.
1. Proper website or blog optimization
Online users used to search on search engines and get what they look for. What if the website providing a particular product or information and can’t be found on the search engine? Optimizing website to make it search engine friendly consist some basic steps of SEO.
Website can be found in the search engine if that website is optimized for a search query. Inclusion of the search terms in the Meta tags and content of the website need to be done before it goes live online. Businesses with over optimized website can get filter or penalized by the search engines. Hence, businesses with proper optimization of their website get more coverage.
2. Create profile on Social Networking sites
This is the most important part of the online reputation management as social networking websites does provide large fan base and followers. Creating and optimizing profile on social networks gives disclosure to the social networking site users.
This social networking websites are important and gives value to the branding of business. These profiles can get rank on the search engines for the brand search queries of business. Regular publishing updates and news about the business related information keep users engaged.
3. Start using micro blogging sites
Micro blogging platforms gives options for the businesses to stay linked and keep posted followers in short content. This Micro blogging sites adds the source of traffic to the business website. Appropriate optimized profile page of Micro blogging site has a good value and add back links to the business website.
4. Get listed on company database sites
Business listed on the company database sites provides exposure to the important users and clients. Proper updated information to the company profile on these websites does rank for the brand keyword search in search engines.
Official page or profile on the company database websites gives a place for users and clients to start conversations. This profile presence on this company database website builds a reputation as compare to competitors.
5. Get listed on online local search directories
The important thing for a business is to get the spotlight from the right place. Online local search directories are the mine for the users to search and find the best service for them. These local search directories are most visited by the users and customers. Getting listed on local directory websites is free for most of the websites.
Getting listed in to local directories will bring relevant traffic to the business website and increases the conversion ratio. Most of them have good authority and value and tends to rank in search engines. This will help to get more traffic and value addition.
6. Publish press releases and updates
Good engagement with online users is a sign of good online status. To unleash the best from the business proposition online platforms should get updated on regular basis. This can be done in terms of press release and news update on the online platforms for the business.
7. Start posting on blogging platforms
Blogging platforms are free and easy to customize the business profile. These blogging platforms are having good potential to rank higher in the search engines. Blogging platforms are another way for the business to express themselves in front of the online users.
Regular updating with the newest content about the company related news and information will keep users intact. These blogging platforms give value to the business website and become another traffic source for the business.
8. Upload videos to video sites
If business has videos which can be use for the promotion then uploading them to the video site will again help to boost the online reputation. Videos can get viral and become the best source of interaction with the online users and customers.
9. Upload images to image sites
Business websites with good quality images can also be another way of introduction to the online audience which looks for the images. Images are another way to state the business information and it can be anything like business office, products, functions and events images.
10. Get more reviews for the business
Online reputation for any business can be determined by the reviews it has. One bad or negative review for business can damage the business reputation. Hence, moderation of the online reviews becomes important for any businesses present on the internet.
Reviews can be found on the local directories, blogs and forums. To overcome the negative and bad reviews from these online platforms business need to improvise and get good reviews. Adding reviews, comments on online platform will help to boost online reputation.
11. Take part in Question and Answers and forum sites.
Brand search or any questions often gives results which consisting questions and answers listings. Questions and answers sites can get trust that users can get help with the answers. Same with the forum sites which can be more useful for the users. Having a healthy presence on the questions and answers sites and forum sites can be useful to stay in positive side and get rid of negative side.
All this ways to create online reputation will consider as business properties and give trust to the online users and customers. Only having these properties for business should not be enough to keep it forever. In order to stay on the top of this online platforms business need to be regularly updated and active. Hope this will help you to create a online reputation for your business.
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Today 16th April 2013 Google has launch new doodle for India’s first passenger train which has completed 160 years. Its a celebration of history of Indian railways success and which has come up with amazing mega structure and development on recent times.
The first passenger train to be start in the India is from Bori Bandar (Mumbai/Bombay) to the city Thane for the daily transport. This was started 160 years back by the Britishers for the easy transport for the workers of Mumbai. India was not independent and ruled by Britishers and totally dependent on the British innovations and technology.
Its great moment for the Indians where Google India celebrating the Indian railway success on its platform. As Mumbai has become the economical capital of India where major financial and trading goes on daily basis. Indian cinema film industry starts in Mumbai and then known as Bollywood where most of the people come across from over the country.
Mumbai trains have evolved and emerged since the first passenger train started. There are many long rout trains for the travelers all over the India. As Mumbai trains also termed as local trains which are affordable and time savers. The development of the railways in the Mumbai is on the verge of the need and population.
Thanking Google for this mention of historical Indian railway initiative. This has been a one of the important initiative which evolve the India’s best culture and development.
The following time-saving tips and tools can help anyone gain wider exposure of their blogging site, using social media.
One of the most effective methods to maximize marketing efforts is to use social media networking sites more efficiently through the automation process. Many sites offer the ability to automatically update their social network once the company or individual blog has been updated. It will automatically re-post the original content to every associated site on various networks. Utilizing automation allows every blogger the opportunity to gain huge amounts of exposure without the need to individually post identical content on every social media site.
There are effective online tools that help in the automation process. Some allow the coordination of video postings or the blogger can simply submit a link or post directly to a huge array of network sites simultaneously.
To be effective, the updated post should only be updated to other networking sites that are relevant to the topic. By not following the simple guideline, the blogger can receive many negative comments or votes when the social media site viewer determines the updated content is nothing more than spam.
There are specific recommendations for using the automation to enhance blogging site exposure. These include:
1. Linking the Blog Directly to Facebook. There are specific applications for directly linking the blog to Facebook. The Facebook website will ask for blogging information. When prompted, it is easy for the blogger to simply walk through the process to ensure they are the actual author of the site.
2. Linking the Blog Directly to Linkedin. Anyone connected to a WordPress blog simply needs to follow the instructions in Applications. Once prompted, LinkedIn will automatically walk the blogger through the step-by-step process.
3. Linking the Blog Directly to Twitter. The useful website application Twitterfeed makes connecting the blogging site to Twitter an easy process. After verifying identities, Twitter will automatically add the blog for instant updating. However, it may take a few hours for the process to be completed.
4. Linking Facebook to Twitter/Twitter to Facebook. It is easy to set up Facebook to automatically post to Twitter, or the reverse. Any time an update is posted to one account, the news feed will automatically post it to the other.
Adding a Plug-In or Widget
Another valuable solution for automating the blogging site to gain more exposure is to use effective plug-ins and widgets. Facebook, Twitter, LinkedIn, Delicious, Digg, YouTube, Squidoo and others have a myriad of widgets that will automatically update across multiple social sites any time the blogging site is updated.
Plug-ins also offer a valuable solution for enhancing exposure to the company or individual blog. There are numerous WordPress plug-ins like the All in One SEO plug-in that will optimize search engine results to gain higher rankings anytime anyone is searching for content related to the blogging site. Additionally, WordPress’ WPtouch iPhone theme will instantly transform the blogging site into a mobile phone application theme. With literally thousands of available plug-ins, it is easy to enhance the exposure of the blogging site to gain a wider audience.
Staying Safe Online
It is more important than ever to maintain a high level of protection when connecting online. Because of this, maintaining a blogging site now requires using a quality VPN service (virtual private network) that sends information through encryption technology. This protects the blogger from any cyber attack, where a hacker could gain access to steal data, redirect embedded backlinks, or post blogs directly to the site.
With the ability to automate blogging posts to instantly update associated social media sites, it has never been easier to gain wider exposure to achieve a wider audience.
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The method of influencing the visibility of a web page or a website in a search engine’s unpaid or natural results is known as search engine optimization. Generally when a site emerges in the search results list, it receives more visitors from the search engine’s users.
Different kinds of search is included as the target of search engine optimization like local search, image search, academic search, video search, specified industry search engines and news search.
There are few times when it has been seen that various blogs have been hacked by the hackers due to wrong coding or few errors by search engine optimization professionals.
Such cases may be avoided very easily if you are carefully enough while doing the search engine optimization endeavors.
How the wrong SEO endeavors play a crucial role in blog hacking?
Search engine optimization is the core marketing strategy which includes the work of search engines, what people search for, search engines are favored by the aimed audience who type actual keywords or terms into the search engine.
A website is optimized by the editing of its content, the coding and HTML increases the significance of the specific keywords and barriers are detached to the indexing actions of these search engines. Another tactics of promoting a website is to increase the number of inbound links or back links.
Now there are cases when the SEO professional did not put the right coding while making the key words or doing any kind of HTML coding and thus in scenario it may happen that they hackers can sometimes easily break such weak coding and can take over the blogs or the relevant websites due to such unknown falters.
How you can prevent such mistakes?
There are few ways to make sure that the coding you are doing or have made are completely reliable as well as strong enough to not to be broken,
Firstly make sure you recheck the coding various times before you post it online
Secondly whenever you are posting it make sure you are keeping a tight security check regarding the blog privacy so that the hackers do not able to break it that easily
Lastly when finally you are done with all the steps make sure you follow the web traffic or other various actions regarding the blog or the website that you were promoting though SEO service. In case if you see any kind of unnatural activities on your blogs you can immediately take the essential action regarding the matter
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The world of search engines is the most happening world and makes impressions on the factors around it. As it was changed drastically after Google’s update on the link building for the search engine optimizer’s. This is the big surprise and alarm for the link builders. This update by Google is known as Google penguin update which came on 24 April 2012.
This update meant to drop off the search engine rankings of the website which violets the Google’s webmaster guidelines. This update majorly affects the websites which use same anchor text for the link building, keyword stuffing, participating link schemes and link farms, black hat techniques, links from same niches and more to boost the search engine rankings.
What have changed in the link building after Google Penguin update:
1. Anchor text usage
The best part for the link building is to use keywords in the content linking back to your website. Now that Google Penguin update has penalized the websites using same anchor text for the back link purpose. Now the usage of anchor text gets more significant than collecting a link.
I have seen that most of the websites got affected with using same anchor text frequently on the spam or crap content. The method of link building to rank higher in search engine by using anchor text to rank a certain keyword got tougher than ever. It seems that post Google Penguin update has made search engine optimizer take the challenge to get rank without conventional link building activities.
The conclusion is that to rank higher for a particular search term, the usage of the same anchor text as less as we can. The use of URL or the site name in the anchor text need to be increase as non brand keyword usage can increase
the probability ratio of high percentage of same anchor text. It shows that to rank higher in the search engine for the key phrase which is used in the anchor text from the high quality and relevant pages. Getting high position for the new domain for the difficult queries has turn out to be more testing than ever.
2. Participating link scheme and link farm
Google starts penalizing the websites with the thin and crap content when Google Panda update came. Link scheme which are now penalized by Google update previously selling thin and scrap content on their websites and blogs to give the links.
Initially this link scheme has good success as Google algorithm passed the link structure. This link scheme usually gives paid links in their blogs or websites. These link schemes provide thin and low quality content. Hence participate this link scheme is like inviting Google to filter your website from the search engine results.
3. Black hat techniques
The black hat techniques like keyword stuffing duplicate content, cloaking, interlinking, hidden text or link, doorway pages and automated content and links has turned out to be methods which penalize websites by Google Penguin update. Most of the time usage of these techniques causes de-indexing of the website from the Google search engine.
Google always try to provide the best and useful information to the users. Hence, in order to rank higher in the Google search results by using black hat techniques will be destructive for the website. Google has changed their webmaster guidelines to make people aware to optimize their website Google search engine friendly.
4. Links from Bad neighborhood
The title itself is more sounding that the links which are bad from the Google prospective. The links which are paid, interlinked domain and link exchanged with the spam websites has degraded the link value. Post Google Penguin update there are websites which has filtered from the search engine results for buying links and link exchanged with spam and penalized websites.
Google always try to minimize the spam results to be appeared on the search results and hence the websites which violates the guidelines get penalized and filtered. Recently Google has launch disavow links tool which will help webmasters to disallow the bad links to pass on the link juice. With the help of this tool webmasters can filter the unwanted links from the Google database.
5. Auto approve content and blogs
It is more easy to the webmasters to get links from the auto approve websites and blogs. Google Panda update already penalized the article directories which allowed the scrap content to be published on the website with the links. The links from the low quality auto approve blogs has been degraded the link value.
The traditional link building methods like article directory submission and blog commenting on auto approve blogs which has been considered to be low quality link building as compared to good quality link building like guest blogging, press release submission and forum participation which is moderated. Hence, getting links from the auto approve content and blogs will be wasting time after Google Penguin update.
6. Keyword stuffing
One of the most used technique which is known as keyword stuffing has made huge impact on the SEO industry from over the years. It has change the face of the search engine optimization right from the winning and losing.
Google is updating its webmaster guideline for the keyword stuffing since the Penguin updates. It is very clear that keyword stuffing in the website in the form of Meta tags, body content and in the URL will be punish by the Google. Hence, it will be challenge to the optimizer’s to use the keywords in the website smartly.
7. Building niche websites
Mini and micro websites under same niche and build with low quality and thin content has been affected by the Google Penguin update and EMD update (Exact match domain). Many webmasters have earned good money with this websites with just few pages and less content. These sites were crap and added no value to the users.
Most of these websites are affected due to low quality back links. Just to rank higher on the search engine results they have stuffed keywords and give backlinks. Google have penalized these websites by filtering and de-indexing them from the search engine results.
Tips to stay away from the Google Penguin update filtration:
1. Links to only homepage
It’s obvious that Google have the algorithm which can identify the maximum back link count for a particular page of the website. Webmasters tend to link homepage more than the other pages of the websites. Most of the time webmasters target many keywords for one page and the majority of the time it is homepage.
Google gives value to the website having multiple high quality areas which can be termed as pages. Link building to the other pages will improve the overall value of the website and ultimately help to boost page rank too. Hence, the risk factor to get trapped in the Google filtration by having links for only homepage will reduce.
2. Social signals
Google does give value to the website with social signals. This is one of the best ways to get link and boost from the search engine results. This can be done by sharing your website to the social networks and platforms where users can vote for your content. The more social shares you receive the more chances to get your social signal strong.
This help to make sure that your link building does not look unnatural. Hence, this will help your website to stay in the search engine results and get traffic from different sources.
3. Link building speed
This factor is important as Google does record the link building speed. Many times webmasters tend to do link building in one phase and then stop suddenly which looks very unnatural to the Google. The graph with a big peak of the link building verses time taken can be devastating. Incoming links from different sources and sites has deviating speed. Hence, to look natural link building make sure that link building should do in regular intervals.
4. Frequency of new quality content
The two major updates by Google which are Google Panda and Penguin update has one thing common and that is filtering the website with low quality. Google panda affected websites with low quality content and Google Penguin has affected websites with low quality link building.
The frequency of new quality content on the website and off the website can help to be safe from getting hit by any of these two updates. Make sure good quality content is the key to earn the value which will ultimately help to boost ranking in the search engine rankings.
5. Links from quality websites
Link from one quality is always better than bunch of links from crap and spam websites. It is also applied when links taken on the no follow attributes from quality websites. Google does rewards for the high quality links from the authority websites.
This websites majorly found with good ranks like government, educational websites. Websites with high page rank and Alexa rank are the most preferred for linking. Also don’t forget to link only relevant websites which is a key for the search engine rankings.
6. Link diversity
Too many links from one website won’t help to boost the search engine ranking. Link diversity is the factor which helps to increase domain authority, page rank and search engine ranking. This defines the reputation of your website in terms of link count.
7. Anchor text variation
This is one of the most important things to implement when doing link building for the website. The question is how much the variation should be done? Well, there no standard ratio for this to apply. You can use your main keyword in anchor text around 10-20% and including other keyword variation as a anchor text.
It is seen that Google do penalize even there is keyword variation used in the website. This is due to using the variation of the same keyword. Using other related keywords, synonyms and URL as anchor text can help to dilute the over optimization of certain keyword.
Google is releasing new versions of the Penguin update as it was released its third version on 5th October 2012. It is the best time to make sure that your website is Penguin proof and will rock in the search engine results.