Do you have any certain procedure to check the linking website quality before linking to them? I am sure every search engine optimizer does have one! But is that enough? Does that give the value for the efforts given? It’s an important thing which every search engine optimizer needs to take in the account. As we know Google has two big algorithms which can be bad for your site if you do not have good link building and those are known as Google Panda and Penguin. Hence, here I mentioned 10 factors to consider before link building for your website.
1. Links from Relevant or Same Niche
Google and other search engines like Yahoo, Bing does rank websites which are linked from the relevant other websites. Search engines are looking for the betterment and improvisation in the search results providing to the users. Thus, websites having relevant links on their WebPages will help the users. Hence Search engines gives important to the relevant links or links from the same niche. So always look for the websites which are relevant and from same niche of your website.
2. Content Quality
Google has most spammers in the past who have scrapped the content for the links and to overcome that Google has come up with the two algorithms which have filtered and penalized spam websites. Post Google Panda and Penguin the link building has considered very critical. Duplicate content or thin content with the links can get you penalized and filtered your website from the Google search results. Hence, Link only to the website with quality and quantity content.
3. Backlinks of Linking Page
If you want to rank higher in the Google search engine results this is the most effective part. As we know that link building is one of the big factors to rank your webpage with good amount of competition. Giving backlinks to your backlinks will definitely help your website to rank higher. The question is “how”? Let consider webpage A with 100 backlinks and webpage B with 10 backlinks. At this time webpage A is definite winner but what if there are 100 backlinks to each of the 10 backlinks of webpage B? Each link of the 10 backlinks of webpage B will have equal value as webpage A. Hence now webpage B has 10 times more value than the webpage A. I have used this method and got amazing results. It not only give you higher ranks in search engines but make you stay on the top all the time even with good amount of competition. So, if your backlinks does not have any backlinks then by giving links to your backlinks will carry more link juice to your webpage.
4. Social Shares
Google does give importance to the social signals. These social signals can be achieve by getting votes from the social platforms to your webpage. Getting more social shares has two benefits. It improves the social signal score and gives exposure to the audience of the social platforms. Links from the social websites considered as natural links. Which will help you to make sure that you are doing the link building which is not a spam? Link diversity in the link building is one of the major factors to increase your Google page rank so make sure you do social shares and activities while collecting links for your website.
5. Domain Authority
Links from the new websites or website with low quality won’t be that effective than the links from the good quality websites. How do you calculate the quality of the website which is also termed as Domain authority? This can be found by calculating the overall score of the website. The factors which need to take in to account are no. of backlinks, traffic, page rank and alexa rank. If a website scores well in the given factors then it can be effective in the linking process for your website. So selecting top websites in the categories can carry good weight for your webpage to rank higher in the search engine results.
6. Webpage Authority
Once you done with the domain authority then it come to the webpage authority where you are going to link your webpage. It’s very important to check this factor as this can be crucial while considering the value of the webpage and the domain. Sometimes webpage can have more value than the homepage, more relevant to your webpage than the homepage. Note that this is applying only links from the pages other than homepage. If you are linking to the homepage then do not consider this factor. Hence check the authority of the webpage that you are going to link and you can easily calculate the value that will carry to your webpage.
7. Bad Neighborhood
It is important that to check the website before you link your website. As the website to which you are going to link can belong from the bad neighborhood. What is bad neighborhood? This includes websites which use practices like keyword stuffing, duplicate content or scrap content, doorway pages, hidden text and illegal techniques usage which lead to ban or filtered from Google search results. Bad neighborhood means that the website is banned from the search engines. This can be found by searching “site:website.com” on the Google search engine. If there are no results found on the Google search engine then that website may have been de-indexed or banned. Also check that website is linked with any p0rn websites. Ignorance of this factor can cause damage to your website.
What is the use of the linking to a website that has no traffic or negligible traffic? Hence to get more exposure to your webpage always look for the websites with good traffic. It will not only give you visits but those can turn in to customers or readers of your website. The most part to look out here is that the traffic source. Google also see the traffic source of your website. Traffic from your backlinks will consider as referral traffic. Which is also a good thing and can be fruitful for the rankings? Thus check out the traffic of the linking website and the traffic source so that you can take advantage of it.
9. Bounce rate
This is one of the important factors to consider before linking your website. You need to make sure that users coming from this websites are the targeted audience. If not then there will be good amount of bounce rate and that will not be the good thing for search engine point of view. Google does take this factor in the account while raking in the search results. Thus, make sure that you linked to the webpages from where no user will bounce back.
This can be found with RSS subscription and the readers of the linking website. This is majorly found in the blogs. More the number of subscribers in the linking website then there will be more chances of getting subscribers for your website too. These subscribers get mail when you add your posts by linking your website. This can be found by number of RSS subscription of the linking website or blog. So always look for the website with good number of subscribers.
I hope you have get the overall idea behind the finding the importance of this factors. Link building looks easy but it does not. If you have any more factors in mind then do reply in the comments.
10 important factors to consider before linking to any websites by Darshan Beloshe