Every search engine optimizer work hard to get their keyword ranking on the top of the search engine result page. Hence I mentioned some alternatives to boost search engine ranking apart from the traditional link building activities. Some of the alternatives will need the part of traditional link building. This days Google has been very strict for the over optimization and Spam for the certain search queries optimized. Following methods will help to see optimization to the natural way of link sources.
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1. Add to Google local listings
If you have businesses on the website or website for a business then this method is most powerful to get visits just adding your business details to the Google local listings. Google is giving importance to the local listings of the Google places. Most of the time the results for a business search query on the Google search engine produces a list of relevant businesses which are registered on Google places. So don’t wait anymore, add your business listing to the Google places for business right now.
2. Strive to get Sitelinks
Sitelinks are the extension of your Google search listing. However it depends on the Google’s secret automated algorithm. To get activated sitelinks for your website you need to optimize your website on page. This can be done by mentioning your important pages to your website homepage. Google algorithm will automatically take the important pages and list them in the sitelinks. Once you get the sitelinks for your website then you can manage them from the Google webmasters account. They have given the option to remove unwanted links from the sitelinks that comes automatically.
3. Optimize multiple pages from your domain
There are some times Google search engine results shows multiple search results from the same domain for a search query. This results shows two to three multiple search results from the same domain, sometimes it shows more than three. In this multiple search results there has been some similarities and optimization of the pages. Hence you can get ranked for a search term with your three pages which are similar and optimized. This generally happen when there are more than one page with somewhat similar meta tags. Be careful for this on implementing Meta tags with pages present on your website and similar content as Google can filter your pages for duplicate meta tags.
4. Create Subdomains
One of the best example to explain why creating subdomains can be effective is to search in Google search engine the keyword “Google“. Yes, go for it! And you will see the search result full of subdomains of Google like maps.google.com, translate.google.com, earth.google.com and all the Google subdomains. Hence this shows that creating subdomains of your site will help you to rank your website in all manners for your website brand keyword search. Since this can be effective for creating subdomains for major categories of your website. Thus adding resources to your newly created subdomains have equal chances of get ranked for the terms you are targeting for your website.
5. Online reputation management
This method is very effective to build your brand online. As this is only help you to boost your online presence and improve the social engagement. Google does give benefits for the natural link source, So creating your online reputation will help your website to rank higher for the terms in search engine results. This will increase link diversity of your website and gives natural links. The question is now that will it help non brand search terms? As i already mention that link diversity and natural links are the Google search engine ranking factors Hence, Yes it will help to boost rank.
To take advantage of this method you need to create social profiles on popular social platforms like Facebook, twitter and Google plus. Once you have these profiles then you need to optimize them by inclusion of website data. Only well optimize social profiles won’t make an big impact for the branding, you need to build a good fan base by sharing good stuff on the platforms, getting into act of engagement with fans and followers. As this is never ending process and can be crucial in future as Google now a day’s targeting excessive link building and over optimization.
6. Appear on News section
Any recent happening which becomes news online can be effective. Google give a section for News listings for a particular trending term. Where any news site has published the news about your site or product it can get ranked for the certain keyword or brand keyword in news section. For this section you must have valid news which can be publish on the news site. There are selective websites which have good reputation online for publishing news and get into that search results. You need to identify those websites and try to post a new on this websites.
7. Video Optimization
This step is valid for those who have videos to publish. Though having an HD or high quality videos is plus advantage as most of the users like to see videos in high quality format. Video’s can get rank for any certain keyword phrase. Google does show a video section in the search engine result page for the key phrases which have Video optimized. You need to upload videos to the video websites like Youtube, Metacafe or vimeo. Once you upload your video you need to optimize the content for it. Add the key phrase in the title and description of the video content.
8. Found on Google Images
The new Google image search which has upgraded for the better user experience which increase the chances of getting website visited by the users. Hence, to get the advantage of this method you need to optimize images on your website. There is one important thing of adding alt title attributes to all the images. Whereas Google cannot read the images but the tag assign to it. Make sure you add alt title attributes to all your website images. In reward Google will show your images on the Image search. Now how this will help? As Google gives section for the news and videos in the search result page, there is high probability to rank for a particular search term which gives the image section with other search results.
9. Optimizing additional domains
This only apply if you have sister websites or other domains in similar niche with your first domain. When this other domains has good reputation online, Then there is better chance to get ranked for the same keyword where the first domain is ranking. This will occupy the space in the search engine result page. This will benefit your website as ultimately user will land to the targeted domain of yours. Hence adding some relative information on the relative domains can be ranked for an particular search term.
10. Use Google shopping for your product
This will be applicable to the website with products for sale. Google does shows section for the online shopping products when search by the product name. For this you need to add your product to the Google shopping. Most of the people search by the product name while buying online. Hence having your product listed on the Google stores will have advantage to get the attention of your users to your product. Most of the time many websites are selling same product online thus, your website will be listed under the product page on Google.
11. Rich snippet markup
This will add an shining star to your listing page on the search engine result page. Well not in real shining star, but stars for the ratings given by the users for that page. This page could be search page or business listing page. For the blog owners there is another rich snippet markup which shows the author image next to the search result of the blog page. This can be tested on the rich snippet testing tool.
Since, i have mention all the methods which are the alternative to the link building activities for the website, with the combination of the both on the website can be achieve tremendous results for the targeted terms.
