Apr 25 2013
A single bad review about business can spoil the reputation and drop in conversions for online business. From small to big businesses wanted to become brand with good status. Online reputation for any business has become important and necessary these days. It is the online world where stand out from the competition is getting difficult as the time goes on.
A small business with good reputation in the online market does hold the potential to beat the best competitors. Every businesses present online need to come up with the online reputation management. This can be done in following twelve ways elaborate in detail.
1. Proper website or blog optimization
Online users used to search on search engines and get what they look for. What if the website providing a particular product or information and can’t be found on the search engine? Optimizing website to make it search engine friendly consist some basic steps of SEO.
Website can be found in the search engine if that website is optimized for a search query. Inclusion of the search terms in the Meta tags and content of the website need to be done before it goes live online. Businesses with over optimized website can get filter or penalized by the search engines. Hence, businesses with proper optimization of their website get more coverage.
2. Create profile on Social Networking sites
This is the most important part of the online reputation management as social networking websites does provide large fan base and followers. Creating and optimizing profile on social networks gives disclosure to the social networking site users.
This social networking websites are important and gives value to the branding of business. These profiles can get rank on the search engines for the brand search queries of business. Regular publishing updates and news about the business related information keep users engaged.
3. Start using micro blogging sites
Micro blogging platforms gives options for the businesses to stay linked and keep posted followers in short content. This Micro blogging sites adds the source of traffic to the business website. Appropriate optimized profile page of Micro blogging site has a good value and add back links to the business website.
4. Get listed on company database sites
Business listed on the company database sites provides exposure to the important users and clients. Proper updated information to the company profile on these websites does rank for the brand keyword search in search engines.
Official page or profile on the company database websites gives a place for users and clients to start conversations. This profile presence on this company database website builds a reputation as compare to competitors.
5. Get listed on online local search directories
The important thing for a business is to get the spotlight from the right place. Online local search directories are the mine for the users to search and find the best service for them. These local search directories are most visited by the users and customers. Getting listed on local directory websites is free for most of the websites.
Getting listed in to local directories will bring relevant traffic to the business website and increases the conversion ratio. Most of them have good authority and value and tends to rank in search engines. This will help to get more traffic and value addition.
6. Publish press releases and updates
Good engagement with online users is a sign of good online status. To unleash the best from the business proposition online platforms should get updated on regular basis. This can be done in terms of press release and news update on the online platforms for the business.
7. Start posting on blogging platforms
Blogging platforms are free and easy to customize the business profile. These blogging platforms are having good potential to rank higher in the search engines. Blogging platforms are another way for the business to express themselves in front of the online users.
Regular updating with the newest content about the company related news and information will keep users intact. These blogging platforms give value to the business website and become another traffic source for the business.
8. Upload videos to video sites
If business has videos which can be use for the promotion then uploading them to the video site will again help to boost the online reputation. Videos can get viral and become the best source of interaction with the online users and customers.
9. Upload images to image sites
Business websites with good quality images can also be another way of introduction to the online audience which looks for the images. Images are another way to state the business information and it can be anything like business office, products, functions and events images.
10. Get more reviews for the business
Online reputation for any business can be determined by the reviews it has. One bad or negative review for business can damage the business reputation. Hence, moderation of the online reviews becomes important for any businesses present on the internet.
Reviews can be found on the local directories, blogs and forums. To overcome the negative and bad reviews from these online platforms business need to improvise and get good reviews. Adding reviews, comments on online platform will help to boost online reputation.
11. Take part in Question and Answers and forum sites.
Brand search or any questions often gives results which consisting questions and answers listings. Questions and answers sites can get trust that users can get help with the answers. Same with the forum sites which can be more useful for the users. Having a healthy presence on the questions and answers sites and forum sites can be useful to stay in positive side and get rid of negative side.
All this ways to create online reputation will consider as business properties and give trust to the online users and customers. Only having these properties for business should not be enough to keep it forever. In order to stay on the top of this online platforms business need to be regularly updated and active. Hope this will help you to create a online reputation for your business.
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11 ways to create online reputation for your business by Darshan Beloshe