Loosing visitors is something so easily achieved that it scares the living daylights out of us, and although we’d like things to be as simple as with the movie “How to Lose a Guy in 10 Days” where the lost asset comes back like a boomerang, the fact of the matter is that we need to be aware of what we are doing and actively prevent subscribers from getting frustrated, bored or from leaving. But what exactly drives your visitors away? Let’s take a look at the top three web design mistakes that people hate at a website.
Make no mistakes, SEO optimization and layout patterns, user-friendliness and all sorts of similar aspects work wonderfully only if the visitor actually has something to read about. The information or expertise you provide will be the main reason for which users are drawn to your sites, so it will count for nothing how high it ranks in Google searches thanks to keywords or website-links if you have absolutely nothing new to bring to the table. But what does hat to do with web design mistakes you might ask? The fact of the matter is that content has an important role in the creation of sites, so it should be high-quality.
Also, make sure too keep advertising to an elegant minimum since it often gives visitors the impression that you care more for banners or ads than for actual quality content. In addition to this, not having an “About us” section is often a bad idea, because it leaves visitors in the dark when it comes to your purposes and ideas. I found an interesting article, which explains the way that algorithms influence the way that incomplete pages rank on Google. Last but not least, you will definitely drive visitors away if you only promote low content, that offers no real value.
Poor Web Design
Having a site that is unprofessionally built, has poor structure and bad design falls into the “no-no” category as well and it will also drive visitors away from your page. Modern-day subscribers pay attention to details, to content as well as presentation, so uncompressed images, unsatisfactory HTML coding, lack of CSS use, unclear, complicated navigational structures and other such rookie mistakes will ensure your visitors run out the virtual front door and slam it on their way out. In this day and age there is no such thing as web design mistakes, especially considering that there are so many useful tutorials online.
Registering even before newcomers had the chance of getting an idea about what everything is all about is also a detail that will make your site undesirable for about 90 percent of new visitors. Another thing is lack of continuity when it comes to link and features locations –changing them every now and then not only confuses subscribers but will drive new visitors up the walls.
Annoying Color Mix and Matching
Although it belongs to design, it deserved separate addressing. Font size and color combinations are extremely important for users because the visual is what attracts to a site in the first place, so unusual fonts or colors will do you a great disservice. Alignment is also an aspect that should concern you so do your best to NOT left align your website- it will be a clear “I belong to the Stone Age” type of message that will encourage users to head for the nearest exits, and generally drive visitors away in the first place. As interesting as special fonts may sound, statistics show that fonts like Arial or Calibri are the most successful.
Not Optimizing the Site for Mobile Use
More and more people have started to “abuse” smart-phones and tablets in order to browse the internet, shop, and socialize. According to recent statistics, the enormous growth of mobile devices will eventually surpass the growth of laptops and desktops. In other words, it is essential to prepare your site for mobile use, or else risk loosing significant volumes of traffic. You can be sure that if someone visits your site from the smart-phone and it takes too much to load, or the pictures are too large, they will immediately leave. Responsive design and dedicated mobile sites are the most effective ways of optimizing your site for mobile use.
All in all, try to build the site that you would yourself want to visit every morning with your coffee in hand. This means a lot of work, adjustments, knowing how to accept some constructive criticism and maybe collaborating with more experienced designers or SEO experts that can gently guide you on the right path, but it will all be worth the effort, especially when you are turning your life’s passion into reality.