Designing an eCommerce website is not only about making it as good looking, but also generating sure sales. Over the past few years, designing has come a long way in eCommerce conversions. Now almost every youngster shops online and buys the latest designs and brands that are available in eShopping.
So, it is the responsibility of the web designer to find inspiring elements and stuffs to be included in the website that help in gaining customer’s trust. Following are a few lists of designing tips that help building trust and conversion for any eCommerce websites:
Ever-Present Search Bar:
It is very important to make the search box omnipresent. Make it eye-catching as the visitors must explore it from anywhere. Keep it available at the top of the page and don’t make visitors to scroll down the whole way to look out for the search bar. Try making some make-ups for the box to make it dynamically bigger when people click on it.
Page navigation is the most important thing when it comes to online shopping. People usually don’t have enough patience to wait until the page loads and they could just head over to the adjacent sites if you have a poor navigation. And, this is the reason why many websites are facing higher bounce rates over time. To avoid this problem, make sure the customers can find their way around the site with ease of access. The better concept is to place the navigation bar at standard positions (i.e., static headers) where viewers can find them easily. So that your header bar remains fixed at the top as you scroll down the page.
Browser History for Personalization:
Personalized customer experience is a very big thing when it comes to eCommerce sites. Recommendation and page visits can play a great role in improving the customer interaction. Things like traffic sources, location, comparison, what customers bought today, what they have reviewed about the product and the top pages they visited can have a direct impact in improving the customer loyalty.
Discounts and Free Shipping:
Declare free shipping for all your products so that it is like extending your hand for a sure conversion and obtaining a high-five in return. Many shopping carts are left abandoned because of the high shipping costs hence declaring no shipping charges can make a lot of sense in increasing your sales.
Encourage Social Sharing:
Almost half of the digital marketing professionals around the globe do believe in social media presence which effectively helps in enhancing conversions. Survey says, around 84% of the online shopping person uses social media profiles. And, so, it is no harder to add the social sharing buttons on your website and posting new products, updates, prices to encourage visitors to give it a try!
Identifiable Call to Action:
Give accurate and easily visible call to action button on your website. Try out with different colors, sizes, designs and other ways to make it noticeable to your esteemed visitors. It clearly helps in directing your customers where they need to go and what they will have to find to buy or check in to the shopping cart. Grab the attention of the visitors with an effective call to action buttons!
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