Home > Marketing > Just guessing or you know where your leads coming from? [Infographic]

Just guessing or you know where your leads coming from? [Infographic]

If your answer is yes ah we have a Google Analytics you’re just flat wrong. First any people who lead the root -centric business you know how inaccurate you can Google analysis report clues but you are also considering your leads at too high a level. The real problem behind this is good and best clue where they come from. For those of us in marketing the number of reports that we can all lead us to produce but it is not much value if most of them are crap. Really know what the actual definition of the value of driving real valuable and most importantly you can turn off the trail.

As a result I do not have insight into the real clue is fed up. I started doing some digging and came up with an ingenious idea to use my data from Google Analytics and let it enter my customer relationships management. Over time beating my head against the wall I was able to meet some tips on how to actually do this from a great though old later integrates with Google Analytics for those of you who want to achieve post will give you almost everything you need. In essence of creation script is able to do is stripped from your existing Google Analytics of data and allows the data filled into the hidden field within the form just brilliant. You have to make some changes to make sure your Sales forms the field is mapped to the right but some intuition you can figure it out. Once you have implemented you get the data gives an insight into tons of lead and sales pipeline. It will expose you to a whole new world if you are the right way to use it.

Attribution Infographic
Courtesy of: www.dpfoc.com

Eddie O’ Driscoll is the managing director of DPFOC UK and Ireland and writes regularly on all topics related to online marketing,

About eddie

Eddie O’ Driscoll is the managing director of DPFOC UK and Ireland and writes regularly on all topics related to online marketing,

One comment

  1. Surely Linear attribution model is the most effective because each of the source should be given equal credit for the conversion.

    I would like to add.. while analyzing the conversion report, one should also look at the source which contributes the least towards conversion and optimize it. As mentioned in the infographic, one of the points in Barriers to Attribution could be the reason for low performance of the source.

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