As we know that SEO in past years have evolved rapidly. The best part of the change is that search engines like Google has affected spam websites that were ruining the user search.
Why SEO in 2013 need to change
Google has came with series of updates in past two years. The updates like Google Panda, Google Penguin were the major updates which has changed the way of SEO in the world of internet. Every search engine optimizer is very much beware of the effects of this update and this will get more difficult in upcoming years. So we need to change the tactics, strategy and plans for the better search results.
Focus on term “Unique”
Sounds very edgy but i think this means a lot to me. Here i will explain this term in the prospect of SEO. How we gonna use this as a focus term and what are the benefits.
1. Unique anchor text:
As we know that Google penguin has drilled the websites out of the search results who build the links with same anchor text. The old method that every SEO has performed was definitely look unnatural link building in terms of anchor text of the links. Where there are many ways where you can use the same anchor text and can get caught by the Google algorithm. So you need diversify the anchor text for each link present on the website and other websites.
2. Unique Link resource:
This is also called as “link diversity”. This method is very effective and help to build your authority of the website. In the generic terms you can say that your website is most popular website. The concept here is to get links from different resources and websites. You can find this from the Alexa where it called as “reputation”.
3. Unique Content:
This is again the same solution for each and every website who runs on the content marketing. This includes all your meta tags and the internal links. You need to understand the current need of the search engine ranking is the unique content. If you don’t have the blog then you need to start writing something about your product or website. This will helps your website to get more power to rank higher in the search results.
4. Unique Traffic source:
Most of us are dependent on the Google search traffic. The series of updates that shown us that its not going to be easy to stand easily on top. I would like to make a point here that if you depend on the one search engine then its like putting your all eggs in one basket. So optimize your website and the marketing and get traffic from the different sources.
I hope that you also had some tactics and strategy for the future challenge in 2013. If you have any suggestion or questions then do post your comment. Happy SEO in 2013.
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