Producing viral content can be one of the most fun things a blogger can do. It can take quite a bit of time to build up a community of readers and followers, so seeing your content spread across the web can be very gratifying. Here are some tips on how to produce the best viral content.
Focus on Value and Emotion
The first step in crafting viral content is to think about what online users are most likely to consume and share. In general, the most successful content is that which produces some type of emotional response. Funny, sad, inspiring, angering, surprising, and interesting content winds up getting shared the most, because people like to consume emotional content.
This is where value comes in. Producing your typical content, you are likely writing for a specific audience of followers. When it comes to viral content, though, you need to focus on providing value for everybody who might be reading and sharing. Try to come up with content that is universal in producing responses.
Write Strong Headlines
Some bloggers leave headline writing for the end of the process, when they have all of their thoughts already written out. This is a smart move, as it allows you to craft a headline that really tells people what the content is about. But it’s important to give headline writing its due. Instead of rushing through the process and throwing a few words at the top of the page, think about what headline will be most effective in attracting views.
Headlines are vital for viral content because they are the first hook for most users. First, make sure your headline piques readers’ interest without giving away the meat of the story. In addition, don’t tell the reader what to think about the content. Allow them to come to their own conclusions to make it more universally appealing. And, while you should look for a creative way to package your post, don’t make it so cute or abstract that people don’t know what you are talking about. Make it creative, but make sure it still tells them what the content is about.
Frame Your Content
You have the main part of your content prepared. Now, you’re trying to figure out the best way to package the content. First, make sure you have some strong images included with your post. Even if the valuable part of the content is the text, posts that include images are far more popular than those that don’t. If you don’t take your own photos or make your own graphics, use images from the Creative Commons, which are free for anybody to use.
In addition, think about where you are distributing your content. Lots of people turn to Facebook and Twitter first. Not everyone sees all of your posts, so repackage the same content a couple of times on each social networking site. In addition, think about using your content in different areas. If there are strong visuals, head to Pinterest. If you have video, posting it to Vimeo, in addition to YouTube, can be work.
Make It Easy on Readers and yourself
In order for any type of content to be seen in the first place, you need to have a website that feels professional and credible. You don’t have to go to extreme lengths designing the best site on the net, but your site should make it easy for readers to appreciate and share your content. Lots of Premium WordPress themes offer strong design with sharing options built into the site. With the right design, readers will be more likely to read the rest of your content (in addition to your viral posts), and they will have an easier time sharing it with friends.