Work & Experience

18+ years across SEO, websites, content, design, digital publishing, and brand visibility.

My work has always sat at the intersection of clarity, visibility, and execution.

I have worked across enterprise platforms, publisher networks, entertainment brands, local search businesses, and SMB websites helping teams improve how brands get found, understood, trusted, and chosen.

Today, I use that experience to help small and medium brands build clearer digital visibility through SEO, website clarity, content systems, social media planning, branding, and AI-assisted workflows.

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Experience Snapshot

Area	Experience
Years of Experience	18+ years
Core Strengths	SEO, SMO, websites, branding, content systems
Industries Worked In	Media, entertainment, local search, digital publishing, technology
Work Style	Strategy, execution, quality control, cross-team coordination
Current Focus	Helping small and medium brands build clearer online visibility

AI can generate output. Experience helps decide what output is worth publishing.

Area	Proof
SEO Systems	Technical SEO, Core Web Vitals, structured data, landing pages, internal linking
Website Clarity	Homepage structure, user journey, navigation, CTAs, trust signals
Content Systems	SEO content, blog planning, social content, publishing workflows
Brand Visibility	Messaging, positioning, visibility audits, online trust
Creative Execution	Design assets, campaign creatives, brand communication
AI Workflows	AI content planning, prompt systems, human review and quality control

Featured Case Study: Sony LIV Search Visibility

Improving SEO Structure, Discoverability, and Organic Growth

Sony LIV is a large entertainment and sports streaming platform with a wide content library, fast-changing pages, and strong search demand across shows, movies, sports, and live events.

My work focused on improving search visibility, technical SEO quality, structured data, page experience, and content discoverability across key areas of the platform.

Focus Areas

Technical SEO improvements
Core Web Vitals support
Structured data and rich result optimization
Search Console analysis
Internal linking recommendations
Landing page SEO improvements
Sports and content page visibility support

Key Improvements

Area	Improvement
Core Web Vitals	45.5% improvement
Rich Results Coverage	98% improvement
Sports Landing Page Clicks	22% improvement
Organic Sessions	17% improvement
Organic CTR	+2.3 percentage points

Why It Matters

This work shows how structured SEO thinking can improve discoverability, search performance, and user experience at scale.

The same approach applies to service businesses, consultants, creators, and growing brands: make the website easier to understand, easier to find, and easier to choose.

Other Work

Beyond large-scale OTT SEO work, I have also worked across digital media, local search, content publishing, creative communication, and brand presentation. These experiences help me review a brand from multiple angles: search, website clarity, content, design, and user journey.

Fork Media

Challenge	Action	Result
Publisher-led digital properties needed stronger search visibility, content structure, and discoverability across online platforms.	Worked on SEO, content optimization, publishing support, website visibility, and search-focused improvements.	Strengthened experience in improving visibility for content-heavy websites and connecting SEO with digital publishing workflows.

Hungama Digital Media

Challenge	Action	Result
Entertainment content needed better search discoverability, metadata structure, and content organization across digital platforms.	Supported SEO, content optimization, metadata improvement, page/content structure, and digital publishing workflows.	Helped improve search readiness, content organization, and discoverability for entertainment-related digital assets.

Justdial

Challenge	Action	Result
Local business and category pages needed stronger search relevance, cleaner structure, and better discovery across location and service-based searches.	Worked on local SEO, listing visibility, category/service page optimization, search-focused content, and business discovery improvements.	Built strong hands-on experience in how local businesses are found, compared, and trusted online.

Infomedia18

Challenge	Action	Result
Business and information-led digital content needed stronger SEO structure, clearer organization, and better user understanding.	Worked on foundational SEO, web content organization, publishing support, and search-friendly page improvements.	Developed early experience in structuring information-heavy websites for better search visibility and user clarity.

Rikhav Infotech

Challenge	Action	Result
Brand and marketing assets needed clearer visual presentation, better consistency, and stronger digital communication.	Supported creative design, branding assets, website-related content, digital communication, and marketing material execution.	Strengthened experience in visual clarity, brand consistency, and professional digital presentation.

Because I have worked across SEO, websites, content, design, local search, digital publishing, and brand communication, I do not look at visibility from one narrow angle.

I review how your brand appears, how clearly your message is understood, how easy your website is to use, how well search engines can read your content, and whether your digital presence builds enough trust for users to take the next step.