Experience Snapshot

Area Experience
Years of Experience 18+ years
Core Strengths SEO, SMO, websites, branding, content systems
Industries Worked In Media, entertainment, local search, digital publishing, technology
Work Style Strategy, execution, quality control, cross-team coordination
Current Focus Helping small and medium brands build clearer online visibility

AI can generate output. Experience helps decide what output is worth publishing.

Work & Case Studies

Scaling SEO Visibility for a Major OTT Platform

SonyLIV operates across multiple high-value content templates including shows, movies, episodes, live sports, tournaments, match pages, and player/watch pages.

 
The challenge was not just ranking individual pages.
 
The real challenge was building scalable SEO systems across templates, improving crawlability, strengthening structured data, improving Core Web Vitals, increasing rich results coverage, and making content easier for users and search engines to understand.
 
• Owned end-to-end SEO across key SonyLIV templates including shows, movies, episodes, and live sports.
• Managed external SEO agency support for execution at scale.
• Improved Core Web Vitals by 45.5% through template-level performance fixes and SEO QA gates during releases.
• Improved rich results coverage by 98% by implementing SSR structured data at scale.
• Worked on structured data types including VideoObject, TVSeries, TVEpisode, Movie, SportsEvent, Breadcrumb, FAQ, and Paywall/Subscription schema.
• Boosted GSC organic clicks by 22% on sports landing pages through PAA and Featured Snippet wins.
• Grew organic sessions by 17% on priority OTT and sports landing pages.
• Improved organic CTR by +2.3 percentage points on key sports queries.
• Improved indexation through XML sitemap optimization and indexing workflows.
• Led AI SEO / GEO initiatives using citation-ready content blocks and AI-assisted internal linking to canonical answers.
 
Enterprise SEO, technical SEO, OTT SEO, structured data, SSR SEO, Core Web Vitals, search visibility strategy, Google Search Console, schema QA, indexation workflows, content SEO, internal linking, stakeholder coordination, agency management.
 
This work improved organic discovery, rich results coverage, Core Web Vitals, sports search visibility, CTR, indexation, and search-readiness across key OTT templates.
 
I understand how to build SEO visibility at scale, where content, technology, structured data, performance, user intent, and quality control must work together.
 
This is the same thinking I bring to small and medium brands: fix the system, not just individual posts or pages.

fmg

Building Organic Growth Systems for Publisher and Brand Sites

Fork Media worked across publisher and brand environments where visibility, engagement, campaign performance, and content discoverability were important.
 
The challenge was to improve organic growth across multiple properties while supporting campaign-led content, branded content, and publisher inventory.
 
• Led SEO and organic growth for Fork Media’s network of publisher and brand sites.
• Built keyword and content plans around campaigns, branded content, and publisher inventory.
• Improved search visibility through better content planning and on-page SEO.
• Worked with product and tech teams to fix crawl issues.
• Improved site architecture and standardized page-level SEO elements.
• Optimized titles, meta descriptions, headings, and internal links.
• Set up and maintained GA and GSC dashboards.
• Tracked performance by property, category, and campaign.
• Collaborated with sales and account teams to convert SEO insights into stronger client pitches and reporting.
 
Keyword research, search analysis, publisher SEO, campaign SEO, content planning, GA, GSC, on-page SEO, internal linking, crawl issue analysis, reporting, stakeholder collaboration.
 
The work helped improve search visibility, campaign reporting, content planning, and organic growth measurement across publisher and brand properties.
 
I can connect SEO with business goals, content planning, campaign visibility, and client-facing reporting.
 
For small and medium brands, this means I do not look at SEO as a checklist. I use it as part of a larger visibility system.

 

Hungama

Improving Search Discovery for Digital Entertainment Content

Entertainment platforms depend heavily on discovery.
 
Songs, artists, videos, shows, promotions, and campaigns need to be found at the right time, especially around launches, partnerships, and trending demand.
 
The challenge was to improve organic visibility while coordinating with content and technology teams.
 
• Drove SEO for digital entertainment properties across music, videos, and campaigns.
• Improved discovery for songs, artists, shows, and entertainment assets.
• Created and optimized landing pages around new releases, promotions, and partnerships.
• Captured organic demand around campaign and release-based search interest.
• Worked with content and tech teams to improve clean URL structures.
• Improved internal linking and indexable content modules.
• Set up tracking and reporting for campaigns.
• Helped teams understand which pages and assets converted best.
• Supported social and search synergy by feeding SEO insights into content calendars and campaign messaging.
 
Entertainment SEO, media SEO, content SEO, landing page optimization, campaign SEO, internal linking, URL structure, analytics reporting, social-search integration, content planning.
 
The work improved search-led discovery for entertainment assets and helped align SEO with campaigns, content calendars, and promotional activity.
 
I understand how timing, content structure, search demand, and campaign messaging work together.
 
For growing brands, this helps in planning content that is not random but connected to audience intent, offers, launches, and visibility goals.

justdial

Scaling Local Search Visibility Across Categories and City Pages

Local search depends on clarity, relevance, and structured information.
 
For a platform like Justdial, category pages, city pages, and business listings needed to match high-intent local queries across industries and locations.
 
The challenge was to improve search visibility while managing scale, duplicate content risks, crawlability, and listing quality.
 
• Optimized local search visibility for Justdial categories, city-specific pages, and business listings.
• Conducted keyword and competitor analysis for high-intent local queries.
• Worked across verticals such as restaurants, services, and local businesses.
• Implemented on-page SEO at scale.
• Optimized titles, meta descriptions, internal links, content blocks, and schema opportunities.
• Partnered with product and engineering teams to improve crawlability.
• Worked on faceted navigation issues.
• Helped reduce thin and duplicate content problems.
• Monitored traffic and rankings through GA and GSC.
• Shared insights with stakeholders on what was driving incremental leads and calls.
 
Local SEO, category SEO, city-page SEO, keyword research, competitor analysis, on-page SEO at scale, site architecture, crawlability, faceted navigation, duplicate content handling, analytics, stakeholder reporting.
 
The work supported improved local search visibility, better page-level optimization, stronger site architecture, and better understanding of what drove local business leads and calls.
 
I understand how local businesses are discovered through search and how small details like categories, location signals, service clarity, and page structure affect visibility.
 
This directly supports my work with small and medium brands that need local visibility.

Building Foundational SEO and Analytics for Media and Portal Properties

Media and portal properties need strong SEO foundations.
 
Without clean on-page structure, technical fixes, internal links, analytics, and content optimization, organic performance becomes difficult to measure and improve.
 
The challenge was to identify foundational issues and support better organic visibility through practical SEO improvements.
 
• Handled foundational SEO and web analytics for media and portal properties.
• Performed site audits to identify on-page, technical, and content issues.
• Improved titles, meta descriptions, headings, and internal links.
• Coordinated with developers for SEO fixes.
• Tracked traffic, user behavior, and key pages in Google Analytics.
• Created simple performance reports for internal teams.
• Applied early SEO, content optimization, and measurement best practices.
 
SEO audits, web analytics, on-page SEO, technical SEO basics, content optimization, internal linking, Google Analytics, developer coordination, reporting.
 
The work strengthened SEO foundations, improved measurement, and helped build practical SEO processes that later shaped my senior roles.
 
I have grown from hands-on SEO execution to senior strategy and systems thinking.
 
That gives me a grounded understanding of both the basics and the bigger picture.

Rikhav

Combining Website Design, SEO, and Digital Creative Execution for SMB Clients

Small and medium businesses often need more than one skill.
 
They need websites, landing pages, banners, basic SEO, simple navigation, clear layouts, and marketing creatives that help them look credible online.
 
The challenge was to convert business requirements into usable digital assets that supported visibility, communication, and trust.
 
• Designed and maintained websites for small and medium business clients.
• Created landing pages and banners for digital campaigns.
• Implemented basic on-page SEO including titles, meta descriptions, headings, and alt text.
• Converted business requirements into simple layouts and UI elements.
• Focused on navigation clarity and user-friendly page structures.
• Collaborated with developers for pixel-perfect implementation.
• Supported mobile-friendly design execution.
• Created marketing creatives including social posts, email headers, and promotional banners.
 
Website design, landing pages, on-page SEO, UI layout, visual design, mobile-friendly design, creative production, ORM, campaign assets, developer collaboration.
 
The work helped small and medium clients build cleaner websites, stronger digital assets, better on-page SEO foundations, and more professional online presentation.
 
My foundation is not only SEO. I understand design, websites, content, and user experience from the ground up.
 
This is why I can see visibility gaps that AI-only content creators or single-skill freelancers often miss.

How This Experience Helps Clients Today

 
My experience is not limited to one skill.
 
I have worked across SEO, social media, websites, design, content, digital publishing, and brand communication.
 
That helps me see gaps that single-skill freelancers often miss.
 
A brand’s problem is rarely only “we need more posts.”
 
It could be:
• Unclear positioning
• Weak website messaging
• Poor SEO basics
• Inconsistent social media
• Missing trust signals
• Scattered content
• Weak CTAs
• Poor quality control
• Wrong use of AI-generated content
 
That is where my work starts.
 
I help brands identify the real gap first, then build a clearer visibility system around it.

What I Can Help With

 
Brand Visibility Audit
A practical review of your website, SEO, social media, Google presence, messaging, and content gaps.
 
SEO & Search Visibility
Keyword planning, on-page SEO, website structure, local SEO, and content recommendations.
 
Social Media Content System
30-day content calendars, captions, post ideas, creative direction, and scheduling support.
 
Website Clarity Improvement
Homepage, service pages, CTAs, content structure, and trust-building improvements.
 
AI-Assisted Content Workflow
Content systems that use AI for speed, but keep strategy, judgment, and quality control human-led.
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Areas of Work

Area What It Shows
SEO Systems Search visibility, technical SEO, content structure
Website Clarity Better messaging, cleaner user journeys, stronger CTAs
Social Media Planning Content calendars, captions, post systems
Brand Communication Clearer positioning and visual consistency
Digital Publishing Content organization and visibility
AI-Assisted Workflows Faster execution with human quality control

Sample Visibility Gaps I Usually Find

 
When I review a brand’s digital presence, I often find issues like:
 
• Homepage does not explain the offer clearly
• Social media posts look active but feel random
• Instagram bio does not tell people what to do next
• Service pages are too thin for SEO
• Google Business Profile is incomplete
• Posts have no content pillars
• CTAs are weak or missing
• AI content sounds generic
• Brand visuals are inconsistent
• Website and social media do not tell the same story
 
These are fixable problems.
 
But first, they need to be identified clearly.
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