About Darshan Beloshe

SEO Manager | Technical SEO + Content Systems | OTT & Live Sports

I’m Darshan Beloshe, an SEO Manager with 18+ years of experience building scalable organic growth systems for large websites. I specialize in technical SEO, server-rendered implementations, structured data at scale, and content systems that improve crawlability, rich-result eligibility, and AI-era visibility.

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What I do

Technical SEO at Scale

SSR, crawl/indexing, CWV guardrails, canonicals, templates, release QA.

Content + SERP Systems

Quick answers, FAQ blocks, internal linking engines, PAA/snippet readiness.

SEO Ops + Stakeholder Leadership

Agency coordination, sprint planning, acceptance criteria, dashboards, reporting.

Signature work

Built SSR JSON-LD schema coverage across OTT templates (VideoObject, TVSeries/TVEpisode, Movie, SportsEvent, Breadcrumb, FAQ, Paywall/Subscription).
Designed an AI-assisted smart internal linking engine (rules + suggestions) to improve crawl depth and accelerate discovery of priority pages.
Created a GEO + LLM visibility system using SSR quick answers/FAQs + internal linking to improve PAA/snippet performance and AI-answer readiness.
Implemented LLM presence & citation tracking using prompt clusters and query sets to identify share-of-voice gaps and prioritize fixes.

How I deliver outcomes

Diagnose: crawl/indexation, SERP intent, template gaps, competitor baselines
Prioritize: impact vs effort, release windows, business moments (sports/tentpoles)
Ship: SSR-first, QA checklists, schema/linking guardrails
Measure: GSC/GA4 + query sets + feature tracking → iterate