One day i was so happy when i saw some back links for your website bring rankings in search engines. That time the importance of the SEO has not been so concluded as it is now. Google is beware of spammers and black hat user who had great time earning money by doing little work but it is not the case right now. Many SEO experts are working on the strategy and plans to tackle the Google penalties. I did some research on the internet and come up with the SEO link building for 2013.
There are four factors which will affect the search rankings and website standings from competitors.
It is very important to collect quality back links for the website you are working on. This quality links are hard to combine as there are techniques which can help to found the ways.
To find the quality links you need to take some things in mind as follows:
After penguin update link builders should always look for the quality websites for the links. As tons of crappy links wont help to rank higher than some good quality links.
The anchor text variation needs to be done for the particular key phrase. Make sure you haven’t use main key phrase less than 20-30% of the anchor text used for the certain link.
Links to only homepage can lead to filters from the search results. Make sure you have good enough back links to the other pages of the website than the homepage. Website like Wikipedia has 600 million back links to other pages than 6 million back links of homepage which is 1% links directing to homepage. This shows that websites with back links to other pages rank well in search engines.
The latest trend for Author rank is going to be the deciding factors when it comes to click through and trustfulness of the content. So go for the Google author ship as i have already explain it at Why Author Rank is important SEO in 2013
This factor is the important when it comes to the fight for the good competition. Where as most of the time key phrases with less competition will need less amount of back links.
Before penguin update and way back time when key phrase used to rank easily on the search engines with tons of links directing to it. Now that penguin has changed the every single aspect of the link building it has a new dimension to it. Make sure that you look for quality and authoritative websites than tons of links from the other source. The value of link building methods like directory submission, article submission, profile links and blog submissions has decreased by Google for the search engine ranks. Go for guest posting for the quantity links.
I am sure sitting next to computers most of the time wont make SEO link builders run like speedy fast train. Jokes apart, I am talking about the speed of the link building for a certain keyword or website. Google is smart enough to catch the unnatural link building time frames and the patterns. Many times link builders tend to work on the keywords for the set of times and then stops. This leads to boost in the ranking and later on those ranks goes down.
Make sure that your link building process is constant for all the time. Slow link building to quality websites will return in favor of high search rankings for longer term. Research has shown that slow link building with quality and authoritativeness sites has improve in long term high ranking in search engines.
Link diversity is the factor makes website stand out from the competitors. Links from different and authoritative website will improve reputation of the website.
On the era of social networking link builders should work on social platforms to collect links. Links from authoritative sites like Facebook, twitter, YouTube and other social media platforms gives value that to the website which will help to ranks in search results.
A like from Facebook is similar to a link from an authoritative website. Google is considering social signals for the search rankings of the sites. Make sure you have social sharing buttons on your website.
Also read My SEO tips for 2013
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What SEO link builders should do in 2013 by Darshan Beloshe